Poor old Labour are getting a lot of stick today for the launch of their pink bus to tour marginal constituencies ahead of the General Election, targeting female voters with a focus on the five areas the party has determined as being key to women: childcare, social care, domestic violence, equal pay and political representation
Quite apart from the discussions of the damn thing’s colour (am I alone in imagining some poor intern, listening to the earnest discussions about the hidden messages in magenta, desperate to shout IT’s PINK, DON’T DO IT!), it is wearying to see childcare and social care among the items highlighted as being of most concern to women. Not because I think that they aren’t, but because I can’t help feel that identifying them as such is in danger of perpetuating a dangerous myth.
I’ve written before about why the assumption that childcare is relevant to all woman is lazy and potentially offensive. Beyond that, though, each time childcare is called a woman’s issue, surely an employer, or a father, or anyone else who has an effect on or power over a mother’s life is reinforced – consciously or otherwise – in the belief that it’s the mother’s problem alone. The more we reiterate that it’s women who care (for children, and for other family members), the more we are saying that fundamentally only women care about caring. The messy, complicated, wonderful business of dependents becomes a niche issue, one which women somehow choose to adopt and therefore have to be primarily responsible for sorting out. It remains an optional add-on, not something which is integral to the daily lives of so very many working age people.
This isn’t a go at Labour. All political parties fall into the same trap. But look at that list of issues again. These may be things which matter to women, sometimes to the extent of life or death, but they all have one thing in common. They are problems caused to women by the action, or deliberate inaction, of others. These are issues which affect and arise from employers, fathers, sons; perpetrators of domestic violence; employers (again) and the whole structure of the society in which we live. Talking to women about the effects on them seems a backwards way of addressing the problems. Those who are suffering the most are not those who have the power to change the situation. Talk about these things, by all means, but talk to those who make the decisions that cause them in the first place.
Labour should be applauded for raising these issues and recognising the pivotal role that they play in disempowering women on a daily basis from realising their full potential. It is because they are so vital that they deserve a better platform than a bus – pink or otherwise – on the fringes.